Most sellers make it hard on themselves by using a loosely defined call structure - they reason that their knowledge and experience will carry them through. However, it's this "loose" approach that allows the buyer far too much freedom and the result is that the buyer is able to siphon knowledge from the seller but not allow themselves to be moved towards a closing situation i.e. the buyer's plan will prevail. "How to Sell in Today's Tough Markets" will show you our rock-solid, step-by-step game plan and why you should use it on every call. |