So, where does the inspiration come from? Where does the seller who's looking to fly high, learn the selling techniques that are relevant today?
The two main sources of information here are either sales training seminars or books. If you've been to a few seminars you will know that most are motivation based and to be fair, they're generally quite enjoyable. The downside is that you'll have forgotten most of what you've heard before you've arrived home! If you are a book buyer, you're spoilt for choice. There are books on NLP, hypnotic selling, telephone tips, marketing tactics, time management and so on. Then, there are the "golden oldies" - totally out of date but, none-the-less, they make an interesting read. At Close That Sale we read them all! We devour everything that's out there! From the energy of Anthony Robbins to the offbeat "Eat that Frog"! - in fact, we could start selling back to Amazon! But, it's our voracious appetite for information that started the burning of some serious "midnight oil"........ We found that most of the sales training books out there were generally outdated or "niche". There was nothing that covered the whole sales process from walk in to walk out? We saw that what's needed is a book that takes you step by step through the vital "real world" stages needed TODAY. Moving the buyer from "just looking" to buying, without the battle that it usually is. A book that you can relate to INSTANTLY. Where the techniques can be applied INSTANTLY. A book that's been written by the top gurus in the business TODAY and one that contains the secrets of the methodology that's used by the very top pro sellers. A book without filler, padding, generalities or rehashed theories. One that contains a blueprint for each call. And, to cap it all, one that has a no-quibble refund if it doesn't work for you! And this is what we came up with..... |